Conference News: What I learned this week – October 13, 2017
Advertising Week Updates: After the terrible earthquake in Mexico City, Advertising Week announced that its inaugural Advertising Week Latin America will now take place from 12 – 15 February 2018. This event will include the immersive showcase of innovations and installations called Tech X, which was also part of last month’s Advertising Week New York. The other inaugural AW conference scheduled for 2018, Advertising Week APAC, will launch in Sydney, Australia from 30 July 30 to 2 August. Check out a full list of the Advertising Week events here.
By any other Name: On the first day of the Grace Hopper Celebration of Women in Computing Conference, The Anita Borg Institute announced that they would be changing their organization’s name to AnitaB.org. They explained that the new moniker still honors their founder (computer scientist Anita Borg, who founded a digital community for women in computing), “while reflecting our move away from a formal, bureaucratic attitude and toward a warmer, more personal feeling.” The team went on to say that “the “.org” in our name acts as a reminder of our nonprofit mission.”
Speaking Opportunity: B2B Marketing Exchange brings together the top thought leaders and practitioners in both content, demand generation, and sales. The next conference, happening on 19 – 21 February in Scottsdale, AZ is now accepting speaker proposals. If you have a real-world case study illustrating how marketers can better target, engage and convert prospects into customers, submit your story via their online speaker form before the 1 November deadline.
Lunchtime Learning: If you were not in Orlando last week for the Grace Hopper Celebration of Women in Computing Conference to hear their name change announcement (mentioned above), you can still check out the event’s keynote speakers. Be inspired by tech giants Diane Greene, Meghan Smith and Melinda Gates here.
Coming up next week: Wall Street Journal WSJ.D Conference kicks off 16 October in Laguna Beach. Limited to 500 invited guests, the program offers a carefully curated 2018 tech outlook covering issues from AI and machine learning to diversity and M&A. MIPCOM will draw nearly 14,000 representatives of the global TV industry when it’s held 16-19 October in Cannes. Included again in 2017 will be the 6th annual Women in Global Entertainment power lunch. Meanwhile in New York, National Association of Broadcasters (NAB) will run its NYC program for a third year with new sessions like lightning talks geared for industry professionals from media, entertainment, and communication companies. And in San Francisco 19 – 20 October, the Forrester Customer Experience CXSF will offer customer experience leaders, innovators, and practitioners a guide on harnessing the right balance of “human and machine.”