Conference News: What I learned this week – November 10, 2017
Make a CMO CONNECTion: Quartz Events, host of 12 bi-annual, invitation-only events will debut a new conference in 2018: the CONNECT CMO Leadership Summit. Hosted at the Red Rock in Las Vegas, 29 April 29 – 1 May, the agenda will offer high-level, actionable insights to help VP’s and C-level marketing executives “advance their organizations, learn from industry thought-leaders, and keep up with the ever-changing marketing environment.” To learn more about the new event check out the website here.
Getting down to Business: According to the O’Reilly AI Conference has seen its core audience of technical practitioners (data scientist, deep learning engineer, AI engineer, AI researcher) expand to include high-level executives with responsibilities in technology, marketing, finance, research and development, and general management. Therefore, the conference organizers have announced that in order to better serve this leadership audience, they are introducing more non-technical content in 2018. According to the O’Reilly team, the Business Summit within the AI Conference will cover “a set of core topics that are of immediate concern to nearly every executive, as well as additional topics relevant to the local audience.”
Advertising Accelerated: The American Association of Advertising Agencies (4As) has renamed its annual conference, taking place from 8 – 11 April in Miami Beach. It will now be known as Accelerate. According to the organization, the new name better captures the state of the advertising industry.
Speaking Opportunity: On 7- 8 June 2018 Shopper Brain Conference USA will bring together retailers, shopper marketing experts and neuromarketers to learn more about the shopper’s brain. The organizers of this New York-based event are looking for speakers who can address topics related to shopper decision making such as developing and testing new products using neuroscience; the why of the shopper’s path of purchase; effective display design; the unconscious and effective packaging. Submit speaker proposals through 15 December following the guidelines found here.
Lunchtime Learning: S.H.E. Summit is the flagship conference of S.H.E. GLOBL, the global leadership platform, founded by Claudia Chan, with the mission of achieving global gender equality by 2030. Watch the entire conference, including sessions by TV Commentator and author Gretchen Carlson, JPMorgan Chase Chief Marketing Officer Kristin Lemkau, and the NFL’s First Female Coach Jen Welter.
Coming up next week: Fortune’s Most Powerful Women Next Generation (13-14 November in Laguna Niguel) kicks off its fourth year and features a top-notch roster of speakers who represent the next generation of business leaders and founders. Having grown over the past decade into one of the most important cloud and infrastructure conferences, Structure 2018 will run 14 -15 November in San Francisco. At Ad Age Next Conference in NYC, the worlds of marketing, media, science and tech converge. (Next is the evolution of Ad Age’s long-running Digital Conference). The National Association for the Education of Young Children (NAEYC) Conference and Expo will be held 15 -18 November in Atlanta. More than 10,000 educators, early childhood specialists, researchers, and consultants attend. And on 16 November in NYC, top publishers, agencies, brands, and technology providers gather at the Brand Safety Summit to tackle the challenges that media and marketing executives face as they create brand safe experiences.