Conference News: What I learned this week – February 16, 2018
Interactive Agenda Development: The 2018 Seattle Interactive Conference, happening on 17 – 18 October, wants to generate new ideas for content that “truly reflect the community of attendees”. So this year they are hosting a series of informal pitch events around Seattle to give potential participants “a chance to have their voice heard and to collaborate in shaping the conference.” Each event will be organized into category tracks for more focused brainstorming and networking. If you are interested in attending an event, RSVP here.
OPS Content is XXL: The 2018 Ops Conference will return to NYC from 4 – 5 June. In addition to its core focus on advertising operations, this year’s agenda will offer topics covering the full digital media and advertising landscape. Some of the newer themes on the 2018 agenda include martech, social, creative challenges, and cutting-edge platforms. The conference organizers announced that the tracks will be: OPS, Thought Leaders (focus on the future of digital media and advertising); Decoder: Next-Wave (technologies that are about to revolutionize the industry); Martech & Social; Branded Content & Creative (highlighting case studies from marketers and ad ops professionals); and TV & Video (focus on obstacles to linear and digital convergence).
Speaking Opportunity: On 5 June at the Westgate Las Vegas, InfoComm will debut a one-day event, called Integrated Life Day, “focused on the crossover opportunities between the commercial and residential audiovisual markets.” Parks Associates has partnered with AVIXA™, to support this conference and are currently accepting speaker suggestions. They are especially interested in those who can “address trends, technologies, business models, and forecasts for the AV market.” The Call for Presenters (CFP) deadline is 28 February.
Lunchtime Learning: Over the past 12 years, the J.D. Power Automotive Marketing Roundtable has grown to become one of the best automotive marketing events in the industry. The agenda inspires attendees with ideas that can be applied to automotive marketing as the industry continues to transform. Watch speakers such as Jaime Weston, SVP, Marketing, Creative and Branding NFL talk about engaging consumers, Michael Teicher, EVP, Media Sales, 20th Television explain how brand loyalty can help achieve both short and long-term goals; and Mark LaNeve, VP, U.S. Marketing, Sales and Service, Ford Motor Company discuss how his company is interacting with consumers across digital touchpoints.
Coming up next week: B2B Content 2 Conversion Conference expects around 1,000 content marketers when it opens 19 February in Scottsdale. Among its six topic streams are tracks offering advice on digital strategy, channel marketing, and sales impact. Running 20 – 22 February in Las Vegas, the DICE (Design, Innovate, Communicate, Entertain) Summit highlights achievements by game developers/designers in the interactive arts and sciences under the 2018 theme “Made Better.” The 24th Annual Wharton Health Care Business Conference (22 – 23 February; Philadelphia) examines how market forces – including digital health, the Internet of Things, value-based care, and health care reform – all are driving the consumerization of healthcare. And at this year’s Wisdom 2.0 Conference, attendees and speakers alike attempt to achieve mindfulness even in our high-speed, interconnected age. Wisdom 2.0 runs 22 – 24 February in San Francisco.