Conference News: What I learned this week – June 29, 2018
Big Brands & Big Ben: After a successful debut in 2018, Forbes has decided to bring back its CMO Europe Summit. The event was introduced last year in conjunction with its centennial anniversary. This year, CMO Europe will take place in London in December, again bringing together 100+ top marketing officers from the region. Learn more here.
Newsflash! New PR Event: The Public Relations Society of America (PRSA) will debut a new conference this year in San Diego from 6 – 7 December. The inaugural Marketing and Digital Communications Conference will spotlight the world of integrated marketing communications and demonstrate how “owned, earned and paid media work together to build communications campaigns that deliver extraordinary results.” The agenda is still being developed, but will include both a digital marketing and integrated strategy track.
News Item and Bonus Speaking Opportunity: Since we will not publish our newsletter the week of the Fourth of July holiday, we wanted to share the news regarding the new Dreamforce CFP process. This year Salesforce opened a “Call for Content” versus a “Call for Speakers” for its Dreamforce Conference. They have combined everything into one simplified submission landing page. This includes the CFPs for the developer and administrator track, the partner community, the general call for presentations and a call for speakers. Be sure to select the correct form and note that each has its own submission deadline. All “Calls for Content” will live in one place. This includes the admin and developer call for presentations, the Salesforce.org call for presentations, and the Partner community call for presentations in addition to the general call for speakers.
Speaking Opportunity: Self-described as the world’s gathering place for all who thrive on the business of consumer technologies, CES will return to Las Vegas from 8 – 11 January. The conference organizers have opened a formal Call for Presenters (CFP), inviting thought leaders, innovative thinkers and industry influencers to apply. This year’s topics of interest include: 5G; Advertising; Marketing; Content and Entertainment; Artificial Intelligence; Healthcare; Product Design; Sourcing and Manufacturing; Resilience (exploring city preparedness and crisis recovery); Smart Cities; Smart Home; Sports; Tourism and Hospitality; and Transportation including AutoTech. If you are a true thought leader in one of these areas/industries, complete their online form by 13 July.
Lunchtime Learning: In 2017, 3,600 marketers from over 50 countries gathered in Cleveland, OH for Content Marketing World. This conference, self-described as the world’s largest content event, provides attendees with the knowledge they need to implement a content marketing plan that will grow their businesses and inspire their audiences. Prepare for this year’s conference by watching some of last year’s keynoters, including the head of content for Coca-Cola and Youtube personality, Casey Neistat.
Coming up next week: The U.S. conference scene takes a breather for the Fourth of July holiday. But overseas, many of Europe’s movers and shakers in tech will meet at The Europas (3 July; London). Founders and investors participate in daytime unconference sessions which will be followed by evening awards. In Hong Kong the following week, RISE gets underway on 9 July. More than 10,000 attend the RISE brand’s 13 distinct stages, including SaaS Monster, Growth Summit, and Pub Summit to name a few. Back in the States, educators and administrators hoping to take advantage of the summer break can participate in one of two Midwest conferences. The National Principals Conference runs 11 – 13 July in Chicago and focuses on leadership best practices for K-12 schools, while IEL’s National Family & Community Engagement Conference in Cleveland (same dates) draws attention to the importance of family and community engagement in student success.